There’s something about being in a room full of people who genuinely care about building something — not just their own thing, but the whole ecosystem — that recalibrates you.
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Most companies think they know exactly what their product should be. And in many ways, that makes sense—they’re experts in their domain. They’ve built their reputation on deep subject matter expertise. But here’s the hard truth: they’re not the end users of their product.
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We are bombarded with the need to make things digital and get off of paper based solutions but all that does is take your paper based approach and codify antiquated processes and problems. We should be re-evaluating and fixing the process through user research and testing not just moving things...
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